If you're sending out endless cover letter and résumés to email
oblivion, stop. Use these three strategies to make your cover letter
stand out and get you in the door for an interview, where you can really shine:
1. Get an introduction.
It's difficult to know
someone at every company you wish to work, but you can know somebody
who knows somebody. That is, get an introduction to prospective
employers from your friends, family and colleagues. Using LinkedIn is
an option, but it's often better to craft personal emails to your
network stating what you're interested in. Try emailing close mentors,
but also weak acquaintances with this script:
I am looking to leave my full-time job at Company B, and was wondering if you knew of any social media or marketing jobs, or if there were any consulting or freelance projects available? I'd love to stay in the world of e-commerce, if possible.You don't need to explain that you hate your job or why you're leaving. State simply what you're looking for in your next position. Once you get an introduction or someone has put in a good word for you, reference that person at the beginning of your cover letter. Start your note with something like:
Wanted to put my feelers out...
Thanks in advance!
I am very interested in joining Company X as an Account Executive. I learned about this position from Jane Smith.
And then make sure your cover letter really knocks it out of the park.
Forget about impressing human resources; make sure that your cover
letter makes the person who told you about the position proud. When you
make other people look good, they will continue to recommend and
promote you.
2. Summarize your experience in three bullets.
Your
cover letter is your chance to explain exactly why you are the best
person for the job, and while it's important to customize your résumé,
it's even more important to customize your cover letter. Try picking
three desired qualifications from the job description, and organizing
your note under those three bullets.
For example, your headings might
read:
1) Solid foundation and proven results in sales and marketing
2) Outstanding performance as an enthusiastic and creative self-starter
3) Excellent communication and interpersonal skills
Not only does this give you a logical and easy way to structure your
letter, but it also allows a prospective employer to see that you've researched the position and clearly understand how you will bring value.
3. Promote yourself unabashedly.
Under each heading
in your cover letter, describe specific stories and examples that
illustrate why your experience and skills exemplify what the company is
looking for. Don't be afraid to highlight experience that may not be a
perfect fit. This is your opportunity to explain why that retail job
taught you stellar communication skills you can use in a business
development position, or show how your side project or volunteer work
proves you're a self-starter. Here's an example paragraph of a
salesperson who wants to transition to nonprofit fundraising:
With no prior sales or marketing experience, I filled my pipeline at Company X with innovative social media strategies and beat-the-pavement determination. I led our sales growth 20 percent month-over-month, and increased our pipeline by 60 percent. I'm confident I could employ the same identification, solicitation, cultivation and stewardship strategies to move potential prospects to loyal and enthusiastic donors at Nonprofit Y.
Make sure you include specific results under each heading so that
your letter walks your talk. And remember, it's OK to toot your own
horn. While it may seem awkward to couch yourself in such promotional
terms, be confident in your fit and potential.
These three strategies will ensure your cover letter stands out
among hundreds of other applicants. Putting yourself out there and
selling yourself in the best possible light is what will unlock that
invitation to an interview.
money.usnews.com
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